Choose the right keywords to increase your website conversion rate
Article Source: Unknown │ Website Editor: admin │ Time: 2018-05-30 17:09 I want to share
Shengwei SEO is a very artistic science, because not much content is involved, it is some basic and practical knowledge, so master the necessary foundation and a lot of practice to reduce SEO to the extreme.
SEO is part of online marketing, and the purpose of online marketing is to make website visitors make corresponding actions according to the guidance of the website owner, or become a loyal user of the website, or use the website to guide the purchase of goods to profit from it, or to make the website Get a good reputation.
During the construction of the website, determining the target keywords of the website is an indispensable part of the work. The analysis of keywords cannot be casual or general. The keywords should be arranged reasonably and the layout should be reasonable so that each page has several Representative keywords should be more targeted and relevant to the content.
Generally, the keywords of the homepage should cover the columns and inner pages, that is, they should be universally representative. For example, one of my stations has the main content of the postgraduate students. By studying the term of the postgraduate students, I found that the term Not only is the traffic small, but it is also very competitive. The opponents are some big stations that have been for many years. The pr is high, the collection is high, and the snapshot is new. If I compete with the term postgraduate, it will cost a lot of money and energy. Moreover, the opponent ’s The station is maintained by multiple people and operated in a corporative manner. I am only a personal station, which is very weak in comparison.
I thought about it again, what is the goal of my website, is to let users sign up through my website to make a profit, so I have identified a key word, on-the-job graduate registration, this word is less competitive, the goal is clear, it is worth doing .
After the same analysis, I identified another key word, the in-service MBA. The term has not yet begun, because the term in-service graduate registration is relatively targeted, and the website user conversion rate is relatively high. There are many people.
After getting some inspiration from this truth, the next idea is to make the keywords more targeted, that is, to build long-tail keywords for a certain specialty of a school, and guide in the long-tail keywords. Target group registration.
The advice for everyone here is that you must have a degree to be a website. You must have a sense of self-knowledge, know your own capabilities, and stand on the basis of the situation. Victory and victory, the words of the ancients all make sense.
This article shares with you some of the experience of doing the station, I hope more people can share their experience, so that the Chinese Internet, Chinese webmasters can go better and longer.