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Keyword selection steps

Article Source: │ Website Editor: │ Time: 2014-08-20 21:14 I want to share

关键词选取步骤

Discuss with team members

One person's thoughts and wisdom are far from enough. You can bring together people who understand search engine marketing activities, let all participants come up with their ideas, and then focus the keywords of each person to remove the wrong choices. And sort out the most important keywords in order.

Use relevant keywords provided by the search engine itself

While each search engine lists the search results of the keywords, it also provides other combinations of words related to this keyword, which are what people call long-tail keywords.

Reference site search tools

If your site has its own site search, you can research the keyword list entered by these searchers to see what words are lost. The search results on these sites can let you discover what the searchers care about most.

Observe competitors

Take a moment to see which keywords your competitors are using. Of course, the keywords your competitors use are not necessarily the best keywords, they are just for your reference.

Of course, in addition to the above methods, there are many ways to get keyword suggestions, such as doing a visitor survey on your website. With so many keywords, we need to rank these words by priority.

Highest priority. Keywords match your site's content very well and are very popular, most importantly having a high conversion rate.

Medium priority. These keywords match your site content, have a certain popularity, and have an acceptable conversion rate.

Low priority. The keywords match your site's content, and there are many searches that are worth doing paid bidding, but not worth natural search engine optimization.

Obviously the first two are the keywords we want, but low-priority keywords can't be abandoned, and long-term bidding is one of the indispensable steps to build brand awareness.

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