How to do business network marketing
Article Source: │ Website Editor: │ Time: 2015-04-22 23:17 I want to share
The essence of network marketing is to do the company's own marketing and business through the means of the Internet and the thinking of the Internet.
Due to the influence of factors such as communication and logistics in foreign online marketing, the current practice of foreign trade companies is largely divided into foreign trade B2B (such as Alibaba's foreign suppliers, Global Sources, madeinchina, ec21 and other well-known foreign trade b2b platforms). Enterprises have already launched small foreign trade models to promote, usually using foreign trade b2c, c2c platforms (such as ebay, Amazon, Dunhuang, Lanting Market, etc.) with their own foreign trade marketing websites, using the n + 1 model to expand products, Related business introductions, usually mature foreign trade companies will also combine exhibitions with online marketing to conduct business. More mature foreign trade companies will set up local marketing service centers in corresponding countries. Most of the online promotion uses email marketing, google, yahoo , AOL, and other search and bidding methods for precision marketing; currently, foreign online marketing business is still mainly based on small wholesale and large orders, and scattered orders as a supplementary model.
The domestic online marketing market has become increasingly mature. E-commerce platforms led by well-known online shopping companies such as Tmall, Taobao, JD.com, No. 1 Store, Jumei Youpin, and merchants stationed on these platforms have nurtured the market. In recent years, mobile e-commerce companies such as WeChat, Taobao app, Jingdong app have developed rapidly, and companies are not responding to the general trend to make changes in the marketing structure, and soon they can't even see the tail lights of others;
The current online marketing practices are basically the same!
提炼自身的产品优势卖点，企业优势，树品牌，定策略，搭平台、做互联网推广； The first step: Refining the advantages and selling points of its own products and businesses, the company's own advantages and selling points, and finding the company's own brand positioning in online marketing. At present, the brand has changed from traditional brands to Internet brands, interoperating, even for example: Xiaomi , Three squirrels, diamond birds, and other online brands are moving rapidly across the border to traditional brands; refining their own product advantages and selling points, corporate advantages, brand building, strategy, platform, Internet promotion;
Step 2: Shop the goods; use the traditional chain store business model to carry out network marketing. The Internet is like a sea of oceans.
a: Establish your own marketing website, mobile website, WeChat website; for the entire network marketing, it is best to do a station group system, a product series and a corresponding website, brand sites and marketing stations are separated, while doing optimization and bidding, seize search engines Entrance, mobile phone entrance;
b: With the n + 1 model, multi-shop online marketing stores, Alibaba's 1688, HC, madeinchina, Global Sources Domestic Trade Station, industry b2b websites, etc., to increase the external chain of the website, improve the quality of optimization, and distribute goods more widely. Customers The possibility of finding yourself online will also increase a lot;
The third step: brand publicity, platform promotion, use Internet tools to spread information;
The so-called brand promotion and promotion are followed by tools, and the content is the core. For example, the quality of news and product details is the core. There must be market and planning concepts. Rugged products cannot impress customers, and they must increase the added value of the products. Connotation, and carefully explore the application value of the product, so as to impress customers;
It's also selling water. Why can Evergrande buy Evergrande Ice Spring? Think of its slogan: We are carrying 3,000 underground rock layers of mineral water deposited under the Changbai Mountain (is it for aliens?); Find out the advantages and selling points of the company's own products, the advantages and selling points of the company, do a good job of the content of the communication, make good use of the Internet tools, and use the cleverness to carry out Internet publicity;
Where should customers be, where should ads appear? ?
Three-point construction and seven-point promotion are just like enterprises. Registration, office decoration, and establishment of a team are not the biggest costs. Later sales, operating services, and staff salaries are the biggest!
a: promotion on the pc side;
Common methods: keyword optimization, bidding, b2b platform information release. Qualified companies can carry out more in-depth promotion methods, such as: soft text marketing, increase professional credibility through professional media, well-known news media, and consume awareness of their own brands and products;
You can also carry out in-depth micro-film and video marketing, such as product advantages, introduction of micro-movies, micro-movies with content, and micro-movies with social topics!
b: mobile phone promotion;
The development momentum of the mobile Internet is very obvious. It has a sense of subverting the world. The speed is comparable to the spread of viruses. The actual content is the same. Many companies do not pay attention to the promotion of this end. , The same resources, the same team, not reused!
Common methods on mobile phones: mobile h5 sites, SMS marketing, qq space marketing, WeChat marketing, Weibo marketing;
Many companies don't pay attention to the connections of their internal employees. It is recommended that micro-marketing within the company's own employees can be more effective.
For example: stipulate that all office staff, sales, marketing, administrative personnel, etc. of the company uniformly forward the company's content, and the company can also use this method to suggest the internal culture of the company.
Regarding the methods and methods of corporate network marketing, there is nothing to change, it is only the methods and methods and the precipitation of the company's working habits. Talking about this, I hope that it can play a meager force for your reference, it is just a role to draw a brick!