WeChat in foreign eyes is connected with China's semiconductor industry
Article Source: │ Website Editor: │ Time: 2015-04-29 20:23 I want to share
There are certain things that we always have to meet in person in order to realize the power of them; China ’s WeChat, a real-time mobile application, is a best example.
WeChat is not mentioned because I think it is more useful than WhatsApp, which was just acquired by Facebook for $ 19 billion. It attracted my attention because its rapid rise was like a miniature of China. A year ago, Sina Weibo, a microblogging site in China, was all the rage in the local area, and all my friends in China and people I've met this year are using WeChat; the situation of Weibo's rapid fever reduction is obvious (and almost It's amazing).
One year ago I met Ni Fe, CEO of ZTE's high-end mobile phone brand Nubia, and talked about the topic of millions of followers on Weibo; he was committed to selling the product through the Internet. Branded smartphones therefore need to have high visibility on Weibo. Recently, we met again. When Ni Fei was asked a question about Weibo, he smiled lightly and said, "No one has been on Weibo recently."
Ni Fei explained that WeChat is now the main tool for connecting and maintaining relationships between friends and relatives in China, and people like it. Does WeChat have room for Nubia's propaganda? He said: "We haven't really figured it out yet, people seem to prefer to see no ads or commercial information on WeChat." (Interview with ZTE Nubia X6 news)
WeChat is a product of Tencent, a Chinese Internet company. It started service on October 17, 2012, and provides free text messages, voice messages, and video calls. Basically, WeChat is a type of SMS that combines services like Skype. It combines the functions of various social networking sites such as Twitter, LinkedIn, Facebook, Foursquare, and Instagram. In addition, it also supports online payment, and users can carry out shopping, paid games and even financial activities.
I have only been in China for four days, but almost every industry executive I met in the interview, whether from a new company, an old company, or a chip industry or a system industry, inevitably mentioned Alibaba or Tencent.
Chinese tech companies seem to believe that their top priority is to get the support of China ’s most active internet players such as Alibaba or Tencent; they are trying to persuade network operators to match new services with their new technologies, as long as those network services are popular , Their chip or system products will then be popular.
One of the reasons that made WeChat almost ubiquitous in China to nearly 600 million users is that it launched a "New Year Red Envelope" application during the Lunar New Year this year. China has a tradition of red envelopes during the Lunar New Year. WeChat allows users to upload virtual red envelopes containing digital cash. This strategy has successfully allowed relatives and friends of WeChat users to join WeChat, because different amounts of digital cash can be randomly drawn at the click of a button. .
New Year's red envelope app on WeChat
During the nine-day Chinese New Year holiday this year, more than 8 million new users joined WeChat, and about 4 million digital red envelopes were sent. This WeChat New Year's Red Envelope is a bit like a lottery ticket. Some people get less than $ 1 and some people get more than $ 20. However, one of my Chinese friends said that the amount does not matter: "It's mainly fun, everyone It's very fast to grab the red envelope. "
WeChat can also help users call taxis; just tap the function button on the screen, and you can see how many taxis pass by nearby and how many can respond to the demand for taxis. When the taxi responds, the user can send a calling message via WeChat, and there is no need to tell the driver how to go, because the passenger's location is displayed via GPS; while waiting for the taxi, the user can also see the taxi on the mobile How far is it.
WeChat's taxi service
In addition to convenience, some Chinese friends like WeChat because its "privacy" is different from most social networks. It is designed to spread "one-to-many" information to users. WeChat allows users to maintain more privacy and only pass information To a small group of specific friends; In addition to one-to-one communication, WeChat also supports group messaging. Users can create their own groups. Those who are only friends of friends, but not true friends, cannot see users in the group. Message in.
WeChat's features also include "Always stay online without logging out," so users do n’t have to worry about missing information; users do n’t have to open PCs or smartphones to check applications from time to time, and they do n’t have to spend hours like Facebook Personal information on the graffiti wall one by one to see that actually a lot of information from strangers or useless.
In addition, there are still 200 million people in China who bind their bank cards to WeChat. According to a report from Quartz.com, Nomura International analyst Chao Wang researched that WeChat is now the most real-time communication service that will make money from users. ; Unlike WhatsApp's main revenue source, users need to pay an annual fee of $ 1 after one year of free use. WeChat encourages users to shop online through the application by selling games and integrating online payment functions.
Public opinion can easily accuse Chinese Internet companies of imitating the ideas of Western players such as Google, Facebook, and Twitter, and then deliberately restrict competitors' activities in the Chinese market; some of these accusations are true, but many Chinese industry executives point out that Chinese Internet service providers Innovation is faster and more innovative, because they know what is best and can adjust services according to local market demand; WeChat's New Year red envelope is a perfect example.
At the same time, Chinese technology companies, including chip and system suppliers, are also determined to position themselves higher in the food chain so as to be closer to Chinese network players.
For example, Allwinner, a global Chinese application processor maker, took the Chinese OTT (over-the-top) online video market boom in the third quarter of last year; China's OTT online video market is due to Ali Baba has developed video applications, promoted OTT set-top boxes, and launched free Internet on-demand video to flourish. Quanzhi's dual-core application processor successfully entered Alibaba's set-top boxes and the popular Xiaomi box.
In addition, in order to promote its short-range wireless communication technology Hotknot, MediaTek has also given priority to popularizing Hotknot-enabled mobile phones in the Chinese market; the company's plan is to allow Alibaba or Tencent's online business services to be available on Hotknot-supported mobile phones use.